What it Means to be a Niche of One

Most slogans are hyperbolic poop.

Catchy. Vague. Empty. They sound good but don’t tell you anything real.

That’s the opposite of what I want Niche of One to be.

I’ve always believed in showing up with integrity. My wife calls me Santo José because I take the no-BS honesty route, even when it's not the easiest one. I'm not a saint, but I try to live and create by example.

So let’s clear things up. No jargon. No mystery. Here’s what being a Niche of One actually means, and why it matters.

You Are the Niche

Here’s the definition I stand by:

Becoming a niche of one means you stop trying to fit into a market category, and start building from your lived experience, your unique lens, and what’s worked for you. You become your own category.

Most creators are told to chase profitable niches. But that advice is backwards.

You don’t find your niche.

You build it from the inside out.

How This Works (The 3-Part Method)

The Niche of One model is simple:

• Unique experiences
  Your story has value. You’ve been through things others haven’t. If you can reflect on them honestly, others will see themselves in it, and learn from it.
• Unique perspectives
  Lots of people go through similar stuff. But nobody sees it quite like you do. That view? That’s the magic. That’s the spin no one else can replicate.
• Specialized knowledge
  You’ve figured out ways to survive, succeed, or simply keep going. That’s real expertise. Not the “10,000 hours” kind, but the earned wisdom kind. It's valuable, especially to people walking a similar path.

That’s it. You don’t need a business degree or a content calendar to start. Just the willingness to tell the truth and build from there.

Why It’s Different

Most creators repackage old advice and try to make it look shiny. They follow trends. They copy what’s “working.”

Being a Niche of One isn’t about performance. It’s about clarity.

• You don’t chase the algorithm—you build trust.
• You don’t follow templates—you design your own system.
• You don’t blend in—you stand out because you’re being yourself in public.

This isn’t just branding. It’s practice.

And when you embrace it, you don’t just grow a business. You build something real—something no one else can steal, clone, or fake.

This is the core of everything I do here.

Every post, product, and experiment is built around this approach.

If this resonates, stick around.

I’ll keep pulling back the curtain and sharing how to turn your unique story into something that’s useful, honest, and maybe even profitable.

One step at a time.

Thanks for reading!

Hi, I'm Joe. I help creators share their unique voices simply and effectively. Here's how I can help you:

◦ One email, Monday thru Friday
◦ Learn in less than a minute
◦ Simple. Repeatable. Human.

Minimal Inbox, Maximum Value. Niche of One.